Many content marketers believe these factors are the secrets to success. And, according to our latest study of enterprise marketers, there does seem to be a correlation.
But remember, correlation isn’t causation.
Let’s take a closer look at the insights from Enterprise Content Marketing: Benchmarks, Budgets, and Trends with Insights for 2021. (Enterprise refers to for-profit B2B and B2C companies with 1,000 or more employees.)
Most successful enterprise content marketers are the most mature
I’m not talking about mature as in the presence of a silver strand or two of hair. I don’t even mean the length of time the content marketing program has been around. Let’s look at the real meaning of “the most successful enterprise content marketers are the most mature.”
The survey defines success as achieving your organization’s desired/targeted content marketing results. One-third report being extremely or very successful in the last 12 months. We designate these respondents as top performers.
Seventy-nine percent of this group consider their organization to be in the sophisticated or mature stages of content marketing (compared with 50% of all enterprise respondents).