Your email newsletter database is valuable. After all, these people signed up to receive your content. They must be eager to consume it, right? And yet, the average email open rate in 2020 was 18%. That means less than one of every five subscribers you’ve earned looks at the content you send. Some daily e-newsletter […]
Many content marketers believe these factors are the secrets to success. And, according to our latest study of enterprise marketers, there does seem to be a correlation. But remember, correlation isn’t causation. Let’s take a closer look at the insights from Enterprise Content Marketing: Benchmarks, Budgets, and Trends with Insights for 2021. (Enterprise refers to
As a content marketer, your job is to use content to sell something – a product, service, or message. Maybe you already drive sufficient conversions. But do you really want to settle for sufficient? Your headline is the first thing readers notice about your blog post or landing page content. Whether or not the headline
